Bodycare trends and tiktok hashtags point to growing focus on functionality and hygiene

In a shift towards more targeted and effective skincareroutines, bodycare products with functional ingredients are gaining traction. According to the Vogue Business Beauty Tracker, epson salt lotions are in high demand for their soothing and recovery properties, while kojic acid and turmeric-based products are sought after for brightening and tone correction.

Hygiene and durability rise as priorities

Consumers are also placing a greater emphasis on tools that promote cleanliness and durability, with silicone loofahs and glass foot files becoming increasingly popular. This trend aligns with a growing interest in products and routines that prioritize skin safety and hygiene.

The rise of Crowned Skin and the popularity of body butter colognes that combine hydration and fragrance suggest a desire for multifunctional products that can meet various needs in a single step. Bepanthol, Vermont Soap, Luna Daily, and Kate McLeod are also driving demand for clinically-backed, gentle, and non-irritating formulas tailored to sensitive skin types.

On TikTok, hashtags like #CheapBeauty reflect consumers exploring affordable options, while #SkincareComedy highlights the appeal of humorous and relatable Beauty content. #HairExtensionInstallation showcases professional expertise, and #SkinTighteningTreatment and #VolumeWispy capture aspirational results.