beauty

Sage scents: the unexpected fragrance trend taking over spring

Forget the predictable floral rush of spring – this year, a more intriguing aroma is captivating fragrance aficionados: sage. From invigorating ocean breezes to grounding earthy tones, this often-overlooked note is quietly elevating perfumes across the spectrum, proving that sophistication doesn't always shout.

Why sage is having a moment

Emmanuelle Moeglin, founder of Experimental Perfume Club, perfectly encapsulates sage’s understated power: “It’s one of those notes that quietly does a lot in perfumery. It’s fresh but not citrusy, aromatic but not heavy, and it gives a clean, elevated effect.” While often lurking within green blends, sage is stepping into the spotlight, offering a subtle depth and vibrancy that’s both luxurious and surprisingly versatile. Whether you favor woody, herbaceous, or aquatic profiles, sage lends its magic.

Six sage perfumes to spritz this season

Six sage perfumes to spritz this season

Ready to explore the sage-infused world of fragrance? Here are six exceptional perfumes, each showcasing a unique facet of this captivating note.

1. Jo Malone London Wood Sage & Sea Salt Cologne (£86): This is the gateway drug. Inspired by the British Isles, Jo Malone’s iconic blend evokes a bracing ocean breeze meeting crisp woodland air. It’s nostalgic, fresh, and undeniably sensual. Key notes: Sage, ambrette, sea salt.

2. Byredo De Los Santos Eau de Parfum (£155): Looking for a fragrance that commands attention? Byredo’s unisex offering delivers. A musky sage variation is warmed by amber and earthy orris root, creating a scent that lingers long after you’ve left the room. Prepare for compliments.

3. Penhaligon's Bold Blend Eau de Parfum (£145): Don't let the name fool you; Penhaligon'sBold Blend is surprisingly calming. Clary sage is paired with peppermint, black pepper, and palo santo for a unique initial burst of spice that mellows into a soothing, herbaceous vibe. The apothecary-inspired bottle is a bonus.

4. Miller Harris Mìneir Eau de Parfum ($180): For those seeking serenity amidst the chaos, Miller Harris’ Mìneir offers an aquatic escape. Eucalyptus, mint, and myrrh combine to create a clean, grounded fragrance perfect for a hectic workday. Layer with a rose mist for added femininity.

5. Diptyque Tempo Eau de Parfum (£170): When elegance is the goal, Diptyque rarely disappoints. Tempo centers around sage, amplified by earthy patchouli and violet leaf, delivering a fragrance that’s equal parts woody, earthy, and energizing. A little goes a very long way.

6. Lush American Cream Perfume (£25): Don't write off Lush's affordable perfumes. American Cream might surprise you. While vanilla and lavender offer comforting notes, the clary sage oil adds a distinctive, non-cloying twist to this unexpected gem.

The rise of sage in fragrance isn’t just a trend; it's a reflection of a broader desire for scents that are complex, grounding, and undeniably chic. It's a quiet revolution in the world of perfume, and one we're wholeheartedly embracing.