Margot robbie channels kylie minogue in chanel 25 campaign, pays homage to pop icon

In a dazzling recreation of a 2001 music video, Margot Robbie embodied Kylie Minogue for Chanel's latest handbag campaign, a moment steeped in personal history and creative synergy. The shoot, helmed by filmmaker Michel Gondry, marked a full-circle experience for both Robbie and the director, who previously collaborated on Minogue's iconic "Come Into My World" video.

A nostalgic reunion on the streets of los angeles

The campaign unfolded on a soundstage transformed into a bustling Parisian street, with Robbie expertly channeling Minogue's signature energy. Gondry, known for his ingenious in-camera effects, resurrected the visual magic of the original video, creating a visually arresting and playfully nostalgic experience.

For Robbie, the collaboration held a deeply personal significance. She recalled attending Minogue's Fever tour in Sydney as her first-ever concert, a memory so vivid it includes a cherished pink "Kylie" T-shirt – a memento she laments losing.

"I’ve been dreaming about Kylie for 25 years," Gondry shared with Vogue, emphasizing the joy of reuniting with Minogue after two decades. The pop star herself had previously named Robbie as her ideal biopic portrayer, a testament to the actress's versatility.

Robbie spoke extensively about the Chanel 25 handbag, highlighting its practicality and versatility. "I love that they’ve made it in three different sizes and a number of different colors. I’m such a practical person, I love it because I can just squeeze so much stuff in it, but it still looks chic," she explained. The bag’s adaptability, she noted, caters to the demands of a busy life, transitioning seamlessly from work to dinner.

Beyond the campaign, Robbie reflected on her role in Wuthering Heights, where she donned over 60 Chanel archival pieces. She even had pieces stitched directly into her hair and clothing. "It’s so nice to have this relationship with Chanel where I can call them and say, ‘Hey, we’re doing a movie – this could be a really fun opportunity,’” she said.

When asked about recent films, Robbie pointed to Pachinko as her favorite of the year, describing it as a surprisingly effective romantic comedy.

The Chanel 25, available in a range of sizes and colors, represents a continuation of the brand’s long-standing relationship with cinema, a symbiosis where fashion and film consistently inform and inspire each other.

The campaign isn't just a celebration of a handbag; it's a meeting of creative minds and a poignant nod to a shared history.