Fashion execs shuffle: on, zimmermann, vestiaire, kering see leadership shifts

The fashion landscape is in constant flux, but the past few weeks have seen a particularly notable reshuffling of executive roles across some major players. From sportswear disruptor On to established luxury houses like Kering and Zimmermann, key appointments and departures signal evolving strategies and a renewed focus on growth in a rapidly changing market.

On embraces co-ceo model for global expansion

Swiss sportswear brand On, riding high after a successful IPO, is streamlining its leadership as it prepares for its next phase of global expansion. The company has opted for a co-CEO model, with founders David Allemann and Caspar Coppetti stepping into the dual roles. This move, effective May 1, 2026, sees Martin Hoffmann, who served as CEO for five years after a thirteen-year tenure as CFO, stepping down. The transition also elevates Scott Maguire to President and COO, tasked with overseeing the entire value chain – a significant broadening of his responsibilities.

“Martin’s commitment to our culture and financial discipline has been instrumental,” Coppetti acknowledged in a statement, a sentiment echoed by Allemann who emphasized the aim to “move faster” and remain “relentlessly focused on product heat.” The move is a bet on founder-led strategy combined with operational agility – a high-stakes gamble in the competitive sportswear arena.

Zimmermann appoints moncler vet as new ceo

Australian brand Zimmermann has also named a new leader, bringing in Roberto Eggs as CEO, effective May 1, 2026. Eggs, who previously served as a board director for Zimmermann since March 2025, arrives after over a decade at Moncler, most recently as Chief Business and Global Market Officer. Current CEO Chris Olliver will transition to the role of Executive Chair. The appointment is a clear signal of Zimmermann’s ambitions for global growth and a vote of confidence in Eggs’ experience navigating the luxury landscape.

“His leadership record speaks for itself,” Olliver stated, underscoring the weight of Eggs’ arrival.

Vestiaire collective bolsters product & tech teams

The resale market continues its ascent, and Vestiaire Collective is reinforcing its position with key appointments within its product and technology divisions. Thomas Hézard, previously leading strategic initiatives at BCG, has been promoted to Chief Product Officer, while Rémi Bouchez takes the helm as Chief Technology Officer. Both will report to CEO Bernard Osta, who himself replaced Maximilian Bittner in October 2025. The duo's focus? Leveraging AI to enhance the user experience and solidify Vestiaire Collective’s dominance in the secondhand fashion space.

Kering restructures, appoints key digital & jewelry leaders

Kering's recent moves have been equally significant. Pierre Houlès joins as Chief Digital, AI & IT Officer, bringing extensive experience from Canal+ Group and Renault, signaling a deep dive into technological advancement. Meanwhile, Jean-Marc Duplaix, Kering’s COO, has been appointed CEO of Kering Jewelry, a newly formed entity unifying Boucheron, Pomellato, Dodo, and Qeelin under a single umbrella. This strategic realignment highlights Kering's commitment to accelerating growth across its jewelry portfolio – a sector increasingly vital to the group's overall success.

Luca de Meo, Kering's CEO, emphasized the importance of Duplaix’s experience in unlocking the “full potential” of the jewelry division.

Beyond the headlines: a widespread trend

The appointments at On, Zimmermann, Vestiaire Collective, Kering, and others are not isolated incidents. They reflect a broader trend within the fashion and beauty industries: a frantic search for leadership with expertise in digital transformation, sustainable practices, and global market expansion. The companies that successfully navigate this evolving landscape will be the ones that not only adapt to change but actively shape it. The next few months will reveal whether these new appointments can deliver on that promise.