Timex dives into luxury with timex atelier

Timex takes a major leap into the realm of affordable luxury with the launch of its new Atelier line.

Premium timepieces with horological heritage

Building on its long history and partnership with Peanuts, the watchmaker enters entry-level luxury territory with four inaugural timepieces. The Timex Atelier Marine M1a and GMT24 M1a showcase the brand's commitment to quality, functionality and design.

With 200 meters of water resistance, the skeletonized marine watch is an adventure-ready tool. It features Luminova indices for underwater readability and comes with a stainless steel bracelet or premium NBR strap. Priced at $1,050, it's a steal for a watch with such capabilities.

Meanwhile, the GMT24 M1a boasts a Swiss-made Landeron 24 GMT automatic movement. Its fourth hand displays a second timezone, outlined in orange for easy identification. Like the Marine, it's available with a steel bracelet or NBR strap, priced at $1,350.