Zendaya’s next chapter: fashion, tech, and a surprisingly grounded approach
Zendaya’s latest venture, a collaboration with On, isn’t just another celebrity endorsement; it’s a calculated move reflecting a shrewd understanding of both performance and personal style.
Beyond the red carpet: a look at zendaya & law roach’s on collection
The actress, fresh from the premiere of ‘The Drama,’ unveiled a seven-piece womenswear collection with the Swiss athletic brand, alongside her longtime stylist, Law Roach. It’s a surprisingly understated offering – a tank top, T-shirt, anorak, coach’s jacket, midi skirt, parachute pant, and Bermuda short, plus a revamped Cloudnova Moon shoe – that speaks volumes about a shift in her brand image.
But the collection’s genesis isn’t about chasing trends. Zendaya, speaking from her hotel bed in New York, recounted her early fascination with clothing, a freedom she experienced before the pressures of social media took hold. “It was nice, because it was before you really have an understanding that you’re being perceived by others because of your clothes,” she explained, recalling experimenting with leopard print and embellishing a Balmain jacket as a teenager. That early, uninhibited approach – a rejection of judgment – clearly informs her current vision.
A conversation on movement and identity
Law Roach emphasized the collection’s roots in their collaborative history, tracing it back to Zendaya’s early love of fashion and her ability to effortlessly blend vintage finds with contemporary style. “He can go to any thrift store, vintage store, estate sale, and laser in and find things,” Roach said, highlighting his deep knowledge of textiles and silhouettes. The collection isn’t a rigid attempt to dictate style; it's about enabling individual expression, “It’s a transformative kind of activewear – I want you to be able to live in it and feel comfortable for all different kinds of occasions.”
From a performance perspective, Zendaya’s embrace of On shoes began with 'Challengers,' a deliberate choice driven by comfort and practicality.